MB Stadium Revolutionizing the Fan Experience

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President and CEO Rich McKay and Owner and Chairman Arthur Blank discuss the ideas behind the fan-first pricing for the food and beverage menu

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Owner and Chairman Arthur Blank said the pricing is not a one-year wonder, it's a core philosophy to say thank-you to fans

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President and CEO Rich McKay confirms soda areas won't be behind the concession stands. Instead, soda will be self-serve refillable and away from stands for ease of use

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Owner and Chairman Arthur Blank guarantees the pricing for concessions is not "grand-opening" pricing. The prices are the standard and will stay the way they are

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Owner and Chairman Arthur Blank giving his opening remarks

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To test out the new MB Stadium concessions and prices, a food truck traveled around the city of Atlanta

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