Rookie Club Presented by Mercedes-Benz 

For the 17th consecutive year, the Atlanta Falcons participated in a day of community service. This year, players packed hurricane aid kits to send to those recovering from the aftermath of hurricanes Helene and Milton in North Carolina and Florida, and the Legends visited Humphries Elementary School, presented by Cigna.

During Salute to Service month, Freddie Falcon along with Coca-Cola and Publix surprised 25 active duty military members across various military bases in Georgia.

In April, the Atlanta Falcons visited Fort Moore during the annual Armor Week to show appreciation to active-duty military members and to watch a live battle demonstration including bradley vehicles, tanks and automatic weapons.

In partnership with P&G, Freddie Falcon hosted four themed parties at various Children's Healthcare of Atlanta locations.

Follow Freddie along on Gameday through the 2024 season.

To celebrate the upcoming season, Atlanta Falcons players and Legends visited Clay National Guard Center at Dobbins Air Reserve Base for a day of celebration with military members and their families. The day included a ride over the city of Atlanta in a Blackhawk helicopter, encouraged JROTC students through a fitness test and participated in an autograph signing with military members and their families.

The Atlanta Falcons hosted their annual military appreciation week, presented by Zaxby's, for veterans, active duty military members and potential service members. During the week, the Falcons hosted several events across Atlanta Metro including visits with patients and staff at Shepherd Center and the VA Hospital, an golf outing with potential and current service members, a youth football camp at Fort Moore and a military themed Freddie Falcon School Show.

To celebrate and honor both past and present members of the armed forces, the Atlanta Falcons offered a variety of military activations around Mercedes-Benz Stadium, including a live enlistment ceremony for nearly 600 people during halftime.

For the 16th consecutive year, the entire Atlanta Falcons roster of players participated in a day of community service presented by Cigna. This year, the players split up into eight different locations across Atlanta to serve the community in different ways. Locations included multiple elementary schools, several Children's Healthcare of Atlanta locations, and some local shelters and community ministries.

The Atlanta Falcons hosted ten breast cancer survivors and fighters at Mercedes-Benz Stadium Tuesday night for their annual event Dazzle and Dine presented by Grady Health System. Dazzle and Dine honors those currently undergoing treatment for breast cancer, as well as breast cancer survivors for their continued effort in fighting against breast cancer. They received make-overs, were served their meal by current Atlanta Falcons players, and dined with Atlanta Falcons legends.

Scenes from the 2023 Season Home Opener game. Fellows marched and cheered with the Dirty Birds Nest for a victory against the Carolina Panthers.

The Atlanta Falcons welcomed nearly 400 girls flag football athletes and coaches to their Training Facility on Saturday, September 9, to celebrate the upcoming fall season. Coaches heard from notable speakers while athletes learned how to enhance their skills from NFL FLAG experts and Legends.