The Atlanta Falcons hosted their annual military appreciation week, presented by Zaxby's, for veterans, active duty military members and potential service members. During the week, the Falcons hosted several events across Atlanta Metro including visits with patients and staff at Shepherd Center and the VA Hospital, an golf outing with potential and current service members, a youth football camp at Fort Moore and a military themed Freddie Falcon School Show.

To celebrate the upcoming season, Atlanta Falcons players and Legends visited Clay National Guard Center at Dobbins Air Reserve Base for a day of celebration with military members and their families. The day included a ride over the city of Atlanta in a Blackhawk helicopter, encouraged JROTC students through a fitness test and participated in an autograph signing with military members and their families.

To celebrate and honor both past and present members of the armed forces, the Atlanta Falcons offered a variety of military activations around Mercedes-Benz Stadium, including a live enlistment ceremony for nearly 600 people during halftime.

In April, the Atlanta Falcons visited Fort Moore during the annual Armor Week to show appreciation to active-duty military members and to watch a live battle demonstration including bradley vehicles, tanks and automatic weapons.