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Column: The 2024 Atlanta Falcons were perceived to be a playoff team. The reality didn't match

With Tampa Bay clinching the NFC South division, the Falcons are left out of the postseason conversation once again. 

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ATLANTA — The date was July 31, 2024. The Falcons had just wrapped one of their first practices of the 2024 training camp. The vibes, as they say, were high as then-starting quarterback Kirk Cousins took to the podium for his weekly media availability.

In his opening statements, Cousins weighed the importance of perception vs. reality.

"I'm very aware of the fact that perception — right now — is that our offense is going to be really, really great," Cousins began. "We've got all these great players, but I just think that's only perception, and it's our job, like today, working to make it reality.

"So, I don't really care much about perception. I don't care at all. I care about reality and making sure that that's actually what it is this fall, and until we go do it, I don't really feel any assurance from that. So, every day there's just that work ethic to make sure it's a no-doubter that's going to happen this fall. So, with that, I'll take any questions you have."

Questions ensued.

Fast forward 158 days to January 5, 2025, and the Falcons find themselves weighing the importance of perception vs. reality once more after an overtime, season-ending loss to the Carolina Panthers at Mercedes-Benz Stadium. This time around, however, reality is not an abstract thought as it was in training camp. It would seem that now, as the Falcons' 2024 season comes to a bitter end, the reality of who the Falcons were in 2024 did not match the perception of what they could have been.

"We have to be honest with ourselves," head coach Raheem Morris said, "and that was not good enough."

This quote from Morris was about the play of the team in Sunday's loss specifically. But it could also be used to describe the season as a whole. It — as a whole — wasn't good enough, either, perhaps because of everything that transpired before the season even began.

The Falcons' 2024 offseason was as jam-packed as an offseason can get. A new coaching staff was introduced. A starting quarterback signed. A future starting quarterback drafted. A premiere edge rusher acquired in a trade. An All-Pro safety joining the fray. All of this already complimenting what felt like explosive offensive returners and a promising group of defenders.

Hope was high. This Falcons team could go the distance, some said. If there was ever a time for the Falcons to win, the time was now, others surmised as the summer heat melted into an autumn mild. Atlanta was predicted by talking heads across the league landscape to win the NFC South. I personally counted 10 wins on the schedule when people asked my own 2024 predictions ahead of the season's start.

In the end, none of those predictions came true, leaving the Falcons grappling with their current reality, which includes a "disappointing" end to what was thought to be defensive progress, a $90-million, fully-guaranteed contract for a veteran quarterback swinging overhead and decisions to be made about players on expiring contracts at key positions. Even tough questions about the future of the Falcons' kicking game is up for debate and discussion.

Given the Falcons' offseason moves, the expectations of who they could have been and the reality of their current situation, the 2024 season will leave a bad taste in the mouths of fans and the organization alike for a while. Especially when you think about the start to the season the team had, which was a first-place standing in the NFC South with a 6-3 overall record and near-perfect divisional slate of wins, too. Since then, however, the Falcons have lost six of their last eight games to end a season all too soon for the talent of this roster.

"I don't worry about the growth mindset because we have plenty of time to go back and get it right. We have plenty of time to go back and correct the correctables (in 2025) and things that we need to do," Morris said. "I feel really good about the people who are in charge of doing those things. I feel really good about the people who are going to allow us to have success. I feel good about the additions that we will be able to make in the offseason to be able to help us. I feel good about the things we can do moving forward.

"It's just today is a really disappointing day for us, to end it with that taste in your mouth."

And that's the crux of it, isn't it? We can talk silver linings another time. Because right now, silver linings are a moot point. That's because, for Atlanta, an 8-9 record and a second-place finish in the NFC South is as good as the season gets. And that doesn't feel near good enough for the expectation the Falcons set for themselves in 2024.

The rallying cry for Atlanta in 2024 was to "outrun the South." The race is now over, and Atlanta is not the victor. That is their reality.

Get an inside look at the matchup between the Atlanta Falcons and the Carolina Panthers at Mercedes-Benz Stadium during Week 18, presented by Grady.

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