Atlanta, GA – The Atlanta Falcons, in partnership with Emory Healthcare, are pleased to announce the launch of the Falcons Friday Baby Program, an initiative that underscores our commitment to community engagement. Starting this season, families welcoming newborns on Fridays at Emory University Midtown Hospital, Emory Johns Creek Hospital and Emory Decatur Hospital will receive exclusive Falcons baby bundles. These carefully curated bundles are designed to extend the Falcons brand and foster a lifelong connection with our newest fans born at Emory, the official team healthcare provider of the Falcons.
"The Falcons Friday Baby Program embodies the spirit of community and celebration that defines our organization," said Nana-Yaw Asamoah, senior vice president, chief commercial officer, AMBSE. "We're honored to partner with Emory Healthcare to welcome the newest members of our Falcons family and create unforgettable intergenerational memories."
"We're proud to partner with the Atlanta Falcons on this heartwarming initiative," said John P. Horton, MD, division director, general obstetrics and gynecology at Emory Healthcare. "By offering these special baby bundles to families with newborns born on Falcons Fridays, we're not only celebrating new life but also fostering a sense of community and connection between our healthcare system and the community we serve."
The Falcons Friday Baby Program officially launches on Friday, September 13, with the first family already receiving their bundle during a special visit from Freddie Falcon and the Atlanta Falcons Cheerleaders. Throughout the season, photos and stories from these memorable moments will be featured on the Falcons' website and social media channels. Fans are encouraged to join the celebration by sharing their own photos using #FalconsFriday for a chance to be highlighted across the Falcons' platforms, helping to spread joy and excitement throughout the Falcons community.
